Why you won’t find a Formex booth at Baselworld
For us at Formex we have no need to lure in new retail partners. We would much rather invest the resources we save on shows like Baselworld and put them into product development and improving our customer experience even further.
Contrary to what most people would think, going exclusively online & direct has brought us much closer to our customers and we enjoy the personal contact we have with them on a daily basis. The market feedback on our products also became much faster than it used to be. Customers are more able to share their experiences with us and therefore help us understand what they need without the barrier of a brick and mortar retailer.